How Varius works

Enter once. Then autopublish.

Varius is a cloud software solution that allows you to manage your equipment listings from one central, vendor-neutral gateway. With two simple steps – enter once, then autopublish – your data and listings are easily updated across a wide range of media with much less time and effort.

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One Varius listing

Photos, price, specifications, status, and location

Website listingsListing servicesPlanned commerce

Autopublishing

Varius autopublishes to these endpoints.

Enter a unit once, then send it to the websites and listing services connected to your Varius account. When a price, photo, description, or status changes, edit it in Varius and send the update everywhere.

Varius listings connected to supported publishing endpoints

Available endpoints and pricing are confirmed for each Varius account.

Website and listing options

Four ways Varius can publish your listings.

Each website and listing service handles equipment information differently. We set up the fields, photos, categories, and update rules for the endpoints connected to your account.

Your website

Native WordPress listing

Varius can publish listings directly to your WordPress website. This gives you control over the design, display, and search options. Since each listing has its own page on your domain, it can also be found by search engines.

Existing website

iFrame listing

The simplest website integration is an iFrame. It is quick and flexible to add to an existing site. However, formatting, display, and search options are limited to the default options, and the embedded listings do not provide the same search-engine value as native WordPress listing pages.

Supported endpoints

Listing services

Autopublish your equipment to the listing services connected to your Varius account. Available services depend on your setup and the requirements of each endpoint.

Planned

Commerce listings

Facebook Commerce Manager and Google Merchant Center are planned integrations. Availability will depend on account, feed, and platform requirements.

Save up to 85 percent of equipment listing publishing time

Save Time & Money

Because you have other things to do.

Varius can bring your office staff huge time and cost savings by eliminating duplicate data entry. It is a matter of working smarter, not harder. Enter a listing once, then autopublish it to the websites and listing services connected to your account.

We help set up each connection.

Every listing service handles equipment data a little differently. We configure the fields, photos, categories, listing status, and update rules for each endpoint. This helps your listings arrive with the right information and stay up to date.

Match your fields and categories
Set the photo order
Decide how price and sold status should work
Test new listings and later updates
Check the output before launch
Watch for publishing errors after launch

Connection limits

Not every listing service accepts an outside feed.

Some providers use their own inventory system or do not offer a standard way for Varius to send listings. Tell us where you advertise today and we will confirm what can be connected before making a commitment.

Work with what you have

Already have a website or listing provider?

You may not need to replace everything at once. Varius can start as the place where your team manages listings and publishes to supported endpoints. We can also add inventory to an existing website with an iFrame, or plan a later move to native WordPress listing pages.

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