Choose the equipment
Build a campaign around selected listings, categories, manufacturers, or store locations.
For dealer marketing teams
Keep your marketing. Give the team better inventory tools.
Your team knows the dealership, the manufacturers, and the customers. Varius gives them one dependable place for current inventory, website listings, autopublishing, campaign links, and monthly reports.
CampaignFeatured used tractorsEmail · Social · Paid search
InventoryCurrent listing collectionPrice · availability · photos · store
Buyer response
486 listing views18 calls and forms
Results by listing and campaignBuilt to support your team
Your team makes the marketing decisions. Varius keeps the inventory ready.
Your marketing team should not have to copy equipment into several systems or learn the technical side of listing feeds, website inventory, and reporting just to promote an active unit.
Your marketing team handles
- Brand and campaign decisions
- Dealer and manufacturer content
- Audience, season, and local knowledge
- Offers and campaign priorities
Varius handles
- Organized inventory data
- Dealer website listing pages
- Autopublishing to supported endpoints
- Listing, source, and campaign reports
Campaign-ready inventory
Use current inventory in every campaign.
Send buyers to the right page
Link each ad, email, or social post to the equipment or inventory collection it promotes.
Keep the details current
Update the price, photos, availability, and sold status from the Varius listing.
See what happened
When tracking is set up, see listing views, calls, forms, texts, and email clicks from the campaign.
From campaign to response
See which equipment got attention.
When tracking is set up, your team can see which listings people viewed and what they did next.
Explore the Website Visibility ReportCampaignEquipment promotedWhat you can see
Marketplace email
Used tractors in stock
Listing views and calls
Paid social
Compact equipment
Campaign visits and forms
Paid search
Manufacturer and model pages
Source, views, and inquiries
Organic search
Inventory and dealer content
Search visits and inquiries
One source for current equipment
Give the team inventory they can trust.
Campaign work is easier when the photos, price, location, and status behind every promoted unit are current.
- Listing details organized in one place
- Collections by manufacturer, category, and store
- Campaign links and source tracking
- Clearer coordination with sales on active equipment
Works with your current setup
Start with the tools you already use.
You may be ready for a complete dealer website, or you may only need a better way to manage and publish inventory. We start by reviewing your website provider, listing services, forms, reports, and who handles each part today.
Plan the workflow together
Bring marketing, sales, and inventory into the same conversation.
We will map how a listing moves through the dealership today, show where Varius can remove repeated work, and explain any endpoint or reporting limits before recommending a plan.