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Varius dealer websites

Start with a website built around equipment.

Use a proven WordPress starting point, then add your dealership's logo, colours, manufacturers, locations, services, forms, and inventory. The website is made for equipment buyers and the people who support them.

One design for the main website, equipment listings, forms, and online shop.

A proven starting point

The hard parts are already planned.

Each website starts with a working inventory search, listing pages, contact options, mobile layouts, and accessibility basics. We then make it look and work like your dealership.

Already included

  • Equipment search and filters
  • Inventory archives and listing cards
  • Listing detail pages and photo galleries
  • Call, text, email, quote, and trade options
  • Source and contact-request tracking
  • Responsive and accessibility basics

Added for your dealership

  • Logo, colours, fonts, and visual style
  • Pages, navigation, departments, and services
  • Locations, contacts, and hours
  • Manufacturer and brand information
  • Forms and lead routing
  • An optional WooCommerce shop

Website starting points

Choose a starting point that fits your operation.

Each starting design uses the same Varius inventory foundation. We adjust the pages, navigation, content, and contact options to suit your dealership.

Focused dealer website

Inventory-first dealer

Put used equipment, listing search, and direct sales contact at the centre of the website.

  • Fast ways to enter inventory
  • Prominent used equipment
  • Call, text, quote, and trade options

Sales and support

Full-service dealer

Balance equipment sales with parts, service, financing, brands, and customer support.

  • New and used equipment paths
  • Parts and service requests
  • Financing and trade information

Multiple stores

Location-ready dealer

Give each store a clear page and show the right store contact information on each equipment listing.

  • Store pages and service areas
  • Listing-to-store assignment
  • Store phone, text, address, and hours

One connected design

Keep the whole website in your dealership's design.

Main pages, equipment listings, forms, and WooCommerce can use the same domain, colours, fonts, spacing, navigation, and footer. Buyers do not feel as if they have been sent to another company's website.

  • Main website
  • Equipment listings
  • Forms
  • Locations
  • Online shop
  • Monthly report
Compare Website and Commerce

One dealership experience

Main pages · Inventory · Forms · Online shop

Website essentials

Built for the work a dealer website has to do.

  • Help buyers find equipment

    Search, filters, categories, listing cards, equipment pages, and related units.

  • Make contact simple

    Call, text, email, quote, trade, financing, and department contact options.

  • Keep dealer information clear

    Manufacturers, locations, people, services, offers, and supporting pages.

  • See what gets attention

    A monthly report for listing views, contact requests, traffic sources, and campaigns.

Website setup

From the starting design to your dealership website.

  1. 01

    Review the dealership

    We review your inventory, manufacturers, locations, departments, forms, online shop, and current providers.

  2. 02

    Add your dealership

    We apply your logo, colours, pages, navigation, content, locations, and contact options.

  3. 03

    Connect and launch

    We connect inventory, forms, tracking, and supported endpoints, then test the website on desktop and mobile before launch.

See the starting design

See your dealership in the starting design.

Show us your current inventory, locations, website, and publishing setup. We will recommend the website starting point that fits best.